Google, the super giant of the technology industry, has been one of the leading companies behind the top technological advancements of modern times. Keeping up with this undeniably stellar reputation, Google is now working on a way to search for, consume and share information and media, without the oh so terrible hassle it can be to move your fingers on your hand held device. Google has announced its wearable computer, or in other words a pair of glasses that Google has been secretly developing for over two years. The ‘Internet glasses’, also dubbed Project Glass, has now moved beyond development and will soon be available for mass market production. On Wednesday, Google announced that it will be selling a prototype of the internet glasses to programmers and developers in the United States at a conference ending this Friday. According to reports, developers are willing to pay up to and possibly more than 1500 US dollars for a pair of the glasses to be received early in the new year. The company is using this marketing method in order to allow programmers and developers to suggest possible improvements to the device, as well as build applications that will expand the usability of these tech savvy glasses. The co founder of Google, Sergey Brin, stated that, “This is new technology and we really want you to shape it.” It is clear that Google is continuing to take inspiration from developers in the market. This will allow for problems and possible improvements to be acted on by Google before the official release of the problem. A great marketing technique, which if all goes well will result in the glasses being released to be on sale for consumers in early 2014. According to sources, the sale price of the glasses will be below that of the original development pair going for approximately 1500 US dollars. In order to make this product a success, Google must be cautious in not overpricing the device. Google has noted that current issues include improving battery life and a number of small bugs that need to be ironed out. Even so, those who attended the announcement were nothing but impressed with the new technology Google has brought to the world. The glasses have become a major point of work for Brin, the co founder of Google, so it can be expected that like the Apple iPhone, a lot of work will be put into the development and marketing of this nifty device. When wearing the glasses, users are currently able to find directions to chosen destinations much like a GPS system, receive text messages and even chat with friends via video chat. There are also camera capabilities and online shopping! An engineer working on the project has said that the glasses are made to interact with people and their senses, rather than blocking them. Combining the digital, virtual and real world to create an organized system.
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